In August and September of 2018, Platform 5 set out on a Candy Carnival joyride with Beacon.

In a saturated FMCG market, Beacon mmmMallows, Allsorts and Maynards needed to remind their customers why their products were still some of the best in South Africa. The Candy Carnival campaign was created to increase brand awareness and encourage brand loyalty, with the ultimate goal of seeding products right into their customers’ homes.

Here’s how we did it.